Page 25 - Chemexcil NEWS August - September 2017 for web
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The Delhi HC has issued a notice to the Revenue        According to the petitioner, such mechanism
department, that it shall hear a petition challenging  adversely affects the working capital and puts all
curtailment of duty exemption benefits under           exporters in a tough position.
Advance Authorisation scheme of Foreign Trade
Policy, post implementation of GST.                    The High Court has therefore directed the Revenue
                                                       dept. to file the counter affidavit, followed by a
While the upfront exemption is extended only to        rejoinder by the petitioner before the next hearing
Basic Customs Duty, exporters are required to pay      scheduled on October 30.
IGST on imports and/or CGST + SGST / UTGST on
domestic procurements and thereafter claim the         (Source:- https://www.thedollarbusiness.com/news/
refund.                                                export-incentive-schemes-under-the-ftp-are-exports-still-
                                                       incentivising-under-the-gst-regime/50903 dated 31st July-2017)

2. BRANDING STRATEGY FOR EXPORT ORIENTED INDIAN PRODUCTS

New Delhi, July 31: India's Foreign Trade Poli-        participation of exporters in various international
      cy Statement released in 2015emphasises the      fairs and expos is drawn and supported under
need of a branding strategy. The India Brand Eq-       the Market Access Initiative (MAI) scheme by
uity Foundation (IBEF) established by the Depart-      Department of Commerce.255 proposals for export
ment of Commerce works closely with stakehold-         promotion activities/events in India and abroad
ers across government and industry to promote          for 2017-18 have been approved for assistance
and create international awareness of the Indian       under MAI scheme. No targets of earning from
products and services in overseas markets.             such events are fixed.

IBEF has undertaken focused branding activities        This information was given by the Commerce and
for sectors namely engineering, pharma,                Industry Minister Smt. Nirmala Sitharaman in a
plantations (tea, coffee and spices), services,        written reply in Lok Sabha today
textiles and leather. This is done through a 360o
branding approach including onsite branding,           (Source:- http://www.newkerala.com/news/fullnews-258936.
advertising in media, digital marketing including      html dated 31st July-2017)
social media, PR, knowledge kits and revamping
the websites of many export promotion councils.
IBEF actively works with Indian missions abroad
for its branding activities in overseas events and
also supports them with knowledge works and
branding collaterals.

Department of Commerce encourages
participation of exporters, export promotion
councils, trade associations etc. in International
Trade Fairs, Expos etc. India Trade Promotion
Organization (ITPO) is the trade promotion
agency of the Department of Commerce. ITPO has
finalized participation in 31 overseas exhibitions
for 2017-18. Based on the proposals submitted by
the Export Promotion Councils/Trade Promotion
Organizations, an annual plan for organizing

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