MAI (MARKET ACCESS INITIATIVE) SCHEME – A BRIEF

Objectives
To promote India’s Export on sustained basis during 10th five year plan; Focus Product-Focus country approach; To evolve specific strategy for enhancement of export accessing new market or increasing share in existing market; Specific market, specific product approach through market study/survey

REIMBURSEMENT OF REGISTRATION CHARGES FOR STATUTORY COMPLIANCE IN BUYER COUNTRY FOR CHEMICALS / AGROCHEMICALS AND COSMETICS PRODUCTS

Scope
To identify priorities of research relevant to Dept. of Commerce and sponser studies consistent with priorities; WTO studies for evolving WTO compatible strategy; To support EPCs/Trade Promotion Organisations in undertaking market studies/survey for evolving proper strategy; To support marketing projects abroad on Focus Product – Focus country basis; Activities to be funded under marketing project:

	Opening of showrooms;
	Opening of warehouses;
	Display in international Dept. stores;
	Publicity campaign and Brand promotion;
	Participation in trade fair etc. abroad;
	Research & Product development;
	Reverse visits of the prominent buyers from project focus countries;
	Export potential survey of the states;
	Registration charges for product registration abroad for pharmaceuticals, bio- technology and agro-chemicals;
	Testing charges for engineering products abroad;
	Support cottage and handicrafts units;
	Support recognised associations in industrial clusters for marketing aborad;