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MDA Scheme
MAI (MARKET ACCESS INITIATIVE) SCHEME – A BRIEF

Objectives
To promote India’s Export on sustained basis during 10th five year plan; Focus Product-Focus country approach; To evolve specific strategy for enhancement of export accessing new market or increasing share in existing market; Specific market, specific product approach through market study/survey
Scope
To identify priorities of research relevant to Dept. of Commerce and sponser studies consistent with priorities; WTO studies for evolving WTO compatible strategy; To support EPCs/Trade Promotion Organisations in undertaking market studies/survey for evolving proper strategy; To support marketing projects abroad on Focus Product – Focus country basis; Activities to be funded under marketing project:
 
Bullet Opening of showrooms;
Bullet Opening of warehouses;
Bullet Display in international Dept. stores;
Bullet Publicity campaign and Brand promotion;
Bullet Participation in trade fair etc. abroad;
Bullet Research & Product development;
Bullet Reverse visits of the prominent buyers from project focus countries;
Bullet Export potential survey of the states;
Bullet Registration charges for product registration abroad for pharmaceuticals, bio- technology and agro-chemicals;
Bullet Testing charges for engineering products abroad;
Bullet Support cottage and handicrafts units;
Bullet Support recognised associations in industrial clusters for marketing aborad;

ELIGIBLE AGENCIES:

Financial Assistance to:
 
Bullet Dept. of Central Government & Organisations of Central/State Governments;
Bullet EPCs;
Bullet Registered Trade Promotion Organisations;
Bullet Commodity Boards;
Bullet Apex Trade bodies recognised under EXIM Policy;
Bullet Recognised Industrial clusters;
Bullet Individual exporters (only for testing and registration)
 
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